Practice Building Workshop

Learn the "Lombardi Formula"

Selecting your clinic location

• I will teach you the unique formulation I use when comparing potential locations. It consists of comparing cost per sq foot, surrounding population, local traffic, and average population income. Plus, learn how to recognize potential economic growth simple by observing the types of businesses in the area.

How to reap the benefits of incorporating your practice

• I will teach you how to incorporate your practice without having to pay lawyers high consulting fees. More importantly you will learn how to save thousands of dollars in taxes every year simply by incorporating. Plus, I will take the time to show you how to take dividends from your corporation so you pay the government less and yourself more.

How to read and negotiate a lease

• I will have you learn from real leases used in actual business transactions. You will learn the "Anatomy of a Lease" used with his private consulting clients. Also, learn which parts of the lease are negotiable and which parts are not - and learn the factors you need to consider when negotiating.

Obtaining money from banks and lending institutions

• Most new therapists say: "I have tens of thousands of dollars in debt. How in the world will a bank lend me any money." Learn the exact formula banks use to decide whether or not they will lend you funds. Learn the alternative lending institutions available eager to do business with you. I will show you how to design your business plan and how to maximize your earning power by planning today to purchase your own building in the future.

How to get continual referrals from MD's

• I receive 5-7 new patient referrals from medical doctors every WEEK. This is unheard of in the chiropractic profession. I have had articles published on this topic in professional business magazines. I am happy share with you the "secrets" which encourage MD's to refer patients to your practice without having to do things like send them coffee or take them out to lunch every month.

Market yourself and grow your practice

• Save thousands of dollars on unnecessary marketing and learn how you need to market yourself. I will teach you how to use the marketing vehicles you need to achieve "brand awareness" so your community knows who you are and where you are located. Learn how easily you can grow your practice by tapping into the patients you already have and how you can turn a patient base of 10 into over 100 patients in just a couple of months. Learn how I use the power of incorporating social media into my practice and the value of developing a strong website.

Attract and hire staff, DCs, RMTs, and PTs without turnover

• I will share the approaches he uses to attract quality therapists and support staff to achieve longevity, quality, and trust. Learn the questions you need to ask applicants during interviews and the questions you shouldn't. Also, you will learn the incentives you can offer co-workers to foster inter-professional growth and workplace harmony.

Select the insurances you require

• Did you know? You need malpractice, slip and fall, fire and theft, life, disability, business disability, personal liability, and health insurance policies. Let me bring trained professional to speak to you and reduce all of your anxiety so you get what you need to protect yourself. Learn how much insurance you need based on your family situation.

Reduce overhead costs

• I will introduce you to my private consulting "BIG 4" list of continual ways to reduce your overhead costs by addressing how banks, insurances, scheduling, and telephone companies can help us conserve funds . Learn the value of continually improving office processes and how they translate into big savings.

How to value yourself

• I will teach you the much needed concept that is never taught in any professional school - the value of self-worth. The concepts of goals, value, competition, and professional development will shape the way you value yourself and how you set your fees. I want to show you how to attract only people who value what we do. You will learn how simply valuing yourself will make practice building a joy - without having to deal with unnecessary issues.

Avoid patients that de-value you

• You will need to learn how to select your client base. I will show you the art of selecting the patients you want to treat and the ones you need to stay away from. My "Four Types of Patients" protocol explains the psyche of the different types of personalities you will encounter and how to recognize and react to select only the patients that value what you do.

How to use an accountant and bookkeeper to generate revenue

• Learn the value of using both an accountant and a bookkeeper and how much time you will save yourself by using their resources. I will demonstrate simple ways to recognize and discover accepted business expenses like car expenses, social gatherings, health club memberships, and work vacations which translate into tax returns.

Perfect the 52 factors that maximize clinical outcomes and referrals

• Click the link above and read the Practice Building Blog entry that has already had thousands of hits. "The Treatment Point" focuses on the patient experience from their perspective and it entails the important questions you have to answer if you want them to come back. "The Treatment Point" ensures that their experience will always be a positive one.

Plus continual mentoring opportunities from with me if you so desire.

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